For my band advert, as we are a rock band I decided that a tour poster would be the best suiting advertising method as they are often found in magazines, such as KERRANG, in which I chose to create a magazine cover for, enabling the fan base to know of upcoming gigs - as well as this, tour posters would enable us to attract new fans, as even if they had not heard of our band, they may be fans of the other bands in which we are touring with, thereby generating mass publicity for all bands involved in the tour.
I also chose to only create a tour for the UK because, as we are a new and upcoming band, it would be difficult for us to finance a European tour, let alone a world tour, this is also why I chose small venues - which is quite common for bands of the rock genre to generate a more intimate gig as opposed to a 'concert', which is more common for mainstream artists.
I included a qr code generator in addition to the website in order to quicken the process in which to buy tickets. The addition of the website however, enables those who may not have their phone on them, to take a note of the website.
Like all the adverts in which I researched I capitalised my text in order to reduce the risk of letters being misinterpreted. I positioned the tour dates in the centre, adhering to the rule of thirds, thereby making the tour dates and locations the main visual focus. The colour of the texts match the colour palette of the image in the background, complementing each other and keeping the poster colour efficient.
Like my Magazine Cover, I used Photoshop to create this advert, and will continue to use photoshop for my Digipak.