Lower Than Atlantis Advert

• Neutral colours - basic and simple, with band name headlining - written in font which is related to the band. Viewer's attention is brought straight to the name and can relate the font style with the band (like a logo).
• Other bands playing on the tour are listed below, this is good for publicity as the bands will gain recognition for playing with the headliners. In addition to this, headliners may gain more publicity for having multiple support acts, as there may be fans who listen to the support, but not the headliners.
• The dates and venues are centred on the advert, making them the most dominant visual aspect, when adhering to the rule of the thirds. 
• Font is capitalised to avoid misinterpretation of lettering, and makes them stand out as they are also bold. 
• Websites are listed for further information concerning the events and enables viewers to know where to buy tickets from. 
• Image of the band is used to enable viewers to associate a band with the name - had they not heard of them before. The image of the band also gives the poster some interesting visual elements due to the plain background.