The Story So Far Advert

• The headlining band is placed at the top of the poster, written in the font which viewers can relate to, additionally with the other bands listed in smaller font beneath, this generates publicity for all bands involved in the tour. 
• The imagery of the poster is of the band's album cover, and therefore suggests that the tour is to promote the new album. Fans will also recognise the imagery quickly, and this will draw their attention as to what it is promoting. 
• The colours are bright, although the black background dulls them out - this however makes the illustration stand out and people who may not know the band, may see the image and be intrigued by it. 
• Similarly to the other adverts, the text is once again capitalised, and the use of the black font on the yellow background almost suggests this idea of danger. As the band are of the pop-punk/hardcore genre, this was adhere to its conventions.