Applying the Star Quality

From looking at PVRIS and their star quality, a way in which we could promote our star quality is definitely through our personal style, by having an alternative look, we would fit the 'rock brand' and generate an audience who have a similar style to ourselves, as well as this, it would seem that footage of the band in their every day circumstances, for example through interviews, generates a sense of connection between the audience and the band, and so to promote our video to push the star quality image, handheld footage would be successful in following the criteria that we are 'present' but 'absent' as we enable the audience to feel involved in our lives.